PEST Analysis for my Work Placement

PEST

PEST stands for Political, Economical, Social, and Technological.  “Using a PEST analysis helps a business to understand various macroenvironmental factors that they need to take into consideration when determining the decline or growth of a particular market.” (PEST Analysis, 2012).

criteria examples ecological/environmental current legislation  future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding, grants and initiatives home market pressure- groups international pressure- groups wars and conflicts	Political ·          Data Protection ·          Legislation ·          Student to teacher ratio ·          Equality and diversity ·          CRB checks ·          Pension cuts	Economical ·          College budget ·          External funding ·          Government cuts	criteria examples home economy economy trends overseas economies general taxation taxation specific to product/services seasonality issues market/trade cycles specific industry factors market routes trends distribution trends customer/end-user drivers interest/ exchange rates international trade and monetary issues
criteria examples lifestyle trends demographics consumer attitudes and opinions media views law changes affecting social factors brand, company, technology image consumer buying patterns fashion and role models major events and influences buying access and trends ethnic/religious factors advertising and publicity ethical issues	Social ·          Media ·          Recession ·          Group cohesion ·          Presentation (Clothing) ·          Religion ·          Role models	Technological ·          Technology ·          Teaching Methods ·          Advertising ·          Registers	criteria examples competing technology development research funding associated/dependent technologies replacement technology/solutions maturity of technology manufacturing maturity and capacity information and communications consumer buying mechanisms/technology technology legislation innovation potential technology access, licencing, patents intellectual property issues global communications

Looking in the political section of my analysis, I can see that all of the staff must have a current CRB check.  “The CRB check searches your details against criminal records and other sources, including the Police National Computer. The check may reveal convictions, cautions, reprimands and warnings.” (Direct Gov, 2012).  This is important when working with students as it ensure the parents that you are safe for their children to be around. 

Looking in the economical section of my placements analysis, I can see that the academy relies heavily on funding from both the college and external sources.  With the recent government funding cuts, this may threaten some of the current funding that the academy receives.  This may lead to lack of coaches, kit, and equipment. 

From looking at the social section of my PEST analysis, it shows that media is important for the academy.  This helps to raise the awareness of the academy to potentially gain more participants.  Presentation is also important.  This means that the academy should all have the same kit and make sure that all of the players are presentable when playing at an away game.  One of the requirements for the players is that, when playing at an away game, they must either wear smart clothing (shirts and trousers), or that they wear the college track suit.

From looking at the technological section of the PEST analysis, I can see that technology can be used in a variety of ways in the academy.  One of the ways where technology can be used is for advertising.  The college may decide to advertise the academy on the internet and through social networking sites.  This could publicise the academy greatly because the majority of students at college will be online.  This could gain their attention and possibly attract more players to the academy. 

References

Direct Gov (2012) Criminal Records Check: an Introduction. [Online] Available From: http://www.direct.gov.uk/en/Employment/Startinganewjob/DG_195809  [Date Accessed January 11th 2012]

Pest Analysis (2012) [Online] Available From: http://www.pestanalysis.net/ [Date Accessed January 11^th 2012]