The Main Problem Chesterfield College Football Academy is Facing
In my opinion, the biggest threat and problem that the football academy is facing is media coverage and advertising. Without advertising, the academy could struggle to gain more players and supporters for the team. The academy could advertise itself in many ways. This could be via the internet on social networking sites, in the local newspapers, or through posters that are placed in various places around the college campuses. This way, we could get supporters or even new players from the college to come and watch/play for the academy.
At present, the football academy has very little to do with media coverage. With this, we can bring in more supporters to encourage the teams to do well, and could also gain sponsorships for the academy. This would help with the funding of the academy and could go towards better kit, equipment and more coaches for the teams.
1 comment:
I agree that the main problem with Chesterfield College academy is advertising. According to Blakey (2011) getting the right marketing campaign is key to increase the public profile. Thus increasing the chance of potentially new students for Chesterfield College, resulting in new students for the College academy.
Reference
Blakey, P. (2011). Sport Marketing. Exeter, UK. Learning matters Ltd.
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